Commentary

Work area

– Brand strategy
– Brand Positioning
– Logo & Design Concept
– Application Design

Program

– Adobe Photoshop, Illrustrator

Operation time

– 2Weeks

Background

High quality goose down jacket demand in Korea keeps on
rising due to polarization of consumption

To catch up with high-class down jacket trends, ‘lotte homeshopping’ acquired brand licensing agreement from one of the most renowned Italian brands, ‘GEOSPIRIT

Brand Concept

‘Geospirit’ is the first (leisure fashion brand) launched by Korean Commerce Company

‘Geospirit’ will take its unique position in Korea’s apparel market by highly qualified materials with reasonable price

Key Audience

anyone who knows how to love them self and lives every single day with passion

Market Analysis

Brand Story

‘Geospirit’ is Italian traditional brand that retains italian’s expertise, innovation and creativity. Founded in 1990, the brand made their first step in business by aiming at its style as sporty fashion that can be connected with outdoor sports from air sports to ski and trekking. By constant study of the taste of modern consumers, ‘Geospirit’ expanded its portfolio in dynamic and intuitive product that is in line with the different attitudes and ambitions of contemporary lifestyle. And now ‘Geospirit’ settled its position as stylish leisure-sports fashion wear. 4 elements of nature, which can be refer to earth, water, air, fire, inspire ‘Geospirit’ to understand the energy and strength that each substance is holding and translate them into its own language. ‘Geospirit’ is expecting to share the energy of nature and create another new story with Korea’s enthusiastic citizen.

Brand Essence

Brand Slogan

Design Principle

Set up design principle, Which is to utilize Brand essence and 4 elements

Design Keyword

Design Concept

Thank you for Watching